This is the first post of this newsletter & the topic for this post cannot be other than Blogging itself.
I have listed the 5 most important steps for someone absolute beginner to get started with blogging.
Let’s jump right away:
#1 Pick up a niche
I wish I had someone talk about this when I started with blogging back in 2011. Picking up a niche is as important as working for the blog itself. If you don’t pick up the right niche, you’d end up wasting a lot of time hunting around. You’d waste a lot of time thinking about the content you should create to monetize their attention.
While you’re digging the web or yourself to find that perfect niche, make sure the niche you pick is profitable to monetize your efforts. To ensure that you will need to perform market research that will answer a lot of questions about your niche & the market you’re targeting.
Another thing I would recommend is to pick up a niche that’s evergreen. This will ensure you get paid for a very long time. Thanks to the organic approach that’s pouring continuous traffic to your blog.
#2 Buy web hosting & register a domain
If you’re okay with spending some money on hosting your blog & registering a domain for your blog, you should begin with that first.
I understand the crunch of money & lack of confidence if you can recover the money, especially if you’re just giving, blogging a try.
If you’re an absolute beginner & don’t want to get into the technicalities, I’d recommend a paid plan with WordPress.com.
Wordpress.com comes with a lot of restrictions for beginner plans. But if you opt for wordpress.org, it’s significantly cheaper but you have to get your hands dirty with setting up & managing your blog yourself.
There’s a third option where you don’t have to worry about anything yet it’s highly customizable, it comes with a heavy cost.
So decide based on three factors; Price, Customization & Preference. People would argue that there’s Blogspot that’s getting a lot of traction when it comes to blogging for beginners.
I must admit, it is very underrated considering the customization it provides but the only problem is all the customizations require to be hardcoded from scratch. There are no plugins, no emulator. Here’s a helpful way to decide better.
#3 Install WordPress
I’m a huge fan of WordPress, so I can’t recommend anything other than that. I have tried Squarespace but I still love WordPress. Squarespace is the right fit for those who can afford to spend more than usual, yet have the patience to customize the website on their own.
I felt WordPress has a ton of customizations than any other CMS (Content management system, by the way, checkout highly updated dictionary of blogging jargons here)
Here’s a massive guide on how to install Wordpress on leading hosting providers. The steps are pretty straight forward.
Here are the prerequisites to install WordPress:
That’s all you need to get started. Also, I recommend checking out this guide for newly installed Wordpress scripts.
#4 Create share-worthy blogs
I’ve learned this the hard way. I’ve wasted several years not blogging the right way & I’ve found success by fixing one of the biggest problems I ever had.
If you’re just starting out, you will be tempered to “take inspiration” from other blogs & eventually fall into the trap of relying only on those blogs for newer blogs.
Basically, you will be rewriting those blogs, leaving every chance of getting any free traffic from Google.
Did you know 91% of webpages get no traffic from Google? That’s shocking because just 9% of the webpages are worthy of showing up on the first page of Google. That even more shocking because there are over 1.8 billion websites & over 500 active million blogs publishing over 6 million blogs each day (on average)
That’s an insanely noisy world to put out your content in. How do you even get one user to pay attention to your blogs? I’ve seen people put all their efforts in the absolutely wrong direction to get traffic.
They’d comment (I’d call it spamming) with blog links on social media, on other blogs, YouTube videos, forums & whatnot?
They focus way too much on SEO & other cosmetics. Which is important but not primarily important.
I don’t even know what else people do to get traffic.
But I do know the right way to get traffic. I have done that for my blog, you too can replicate that for yours.
Here’s how you can create a share-worthy blog that gets organic traffic from Google:
Focus on search intent: Why people are searching for something & how can you give them what you’re looking for. If you help users find what they want, there’s no place on earth where Google won’t rank your content at the top. Sure it will take time but once you hit the top page, no one is replacing you unless you stop updating it to keep it relevant for the end-users. Check out this, this & this guide to learn more about search intent.
Address FAQs: I have made it a habit to address FAQ in every post in publishing. Of course, it should be relevant. But I’ve still yet to come across a topic where I can’t address FAQs. Especially when I can use the FAQ schema to rank my posts in the “People also ask” section of Google SERPs.
Write in a conversational tone: Every blogger has a writing style. After trying a ton of writing styles, I’ve stuck with a conversational tone. I keep the tone singular by using words like ‘you’ & ‘yours’.
Include case studies & stats to back your point: I’ve never been a huge fan of backlinks. More than the concept of backlinks, I’m against the way people are getting & treating backlinks. I believe backlinks are actually worth it when built organically, i.e. without outreaching people to link back. That’s why I prefer adding a lot of relevant stats & case studies so that people looking for reliable resources feel naturally inclined to link to my blogs.
Take care of on-page SEO: You can’t avoid SEO. It helps search engines understand more about the page & serve the result to the end-users based on over 200 ranking factors. Refer to this, this & this guide to learn in-depth about on-page SEO.
#5 Run like a headless chicken to promote it
When I said people wrongly promote to get traffic to their blogs. Off-page SEO is every effort you make to get traffic from outside of your blog.
Off-page SEO is as important as on-page SEO. In fact, you can be lenient towards On-page SEO, but if you push full-throttle towards Off-page SEO, you’ll do just fine.
I’m aware of many affiliate marketers who’re making 6-7 figures annually without having a website. They’re are heavily active on social media & forums like Quora, Reddit & Medium to build a list where they promote affiliate products by sending out highly personalized emails. Where’s on-page SEO?
However, you shouldn’t ignore organic search from Google & other search engines. Google has 7 trillion searches on average ‘every-single-day’.
You just can’t ignore that.
TL;DR: Final thoughts & summary
If you want to start a blog & get started with blogging, here are the most important steps:
Pick a niche
Purchase web hosting & register your domain
Create share-worthy blogs
Promote your blogs
If you have any specific questions regarding starting your blog, feel free to get in touch with me on Twitter or Instagram. If needed we can schedule a Free 30 minutes discovery call to help you with your blog.